Campobasso 1919 today announced the appointment of Francesco Pietrunti to head of marketing and merchandising. Pietrunti’s agency Sport Merchandising will also serve as the official merchandising partner of Campobasso 1919. Pietrunti and his team, based in Campobasso, will manage all aspects of Campobasso 1919’s branding, marketing, social media and merchandising both domestically and internationally.

“I had the privilege of meeting Francesco a few years ago when I was in Campobasso and I immediately realized that he was a top-notch operator and creative talent who had great passion for Campobasso,” said Matt Rizzetta, Chairman of North Sixth Group, parent company of Campobasso 1919. “In this project, we need to surround ourselves with world-class talent who have a spirit of sacrifice and a willingness to go the extra mile to bring Campobasso 1919 back to the heights it deserves. Francesco represents this in every sense.”

“From the first day of meeting Francesco, I knew that him and his firm would be the ideal partner for a project like ours,” said Nicola Cirrincione, Global Vice President of Campobasso 1919. “Francesco and his team are young and energetic with local roots that are authentically Molisano but with a global viewpoint and skillset.” “Receiving a call from Matt and Nicola was a true honor,” said Francesco Pietrunti, Head of Marketing and Merchandising for Campobasso 1919 and Founder of Sport Merchandising. “I always admired the American approach to business and innovation and in our own way as a firm, we have tried to implement this in our work. This project with Campobasso 1919 is a dream come true and I am honored to be a part of this talented team to bring meaningful football back to Campobasso that our fans truly deserve.”