Adweek House: Advertising HQ, the most prestigious international hub dedicated to advertising, media, and commerce, opens its doors to a story that has gone far beyond the boundaries of sport. Among the protagonists of a program that attracts the giants of global communication will be Campobasso FC, brought into the spotlight by two high-profile figures: Mark Consuelos, actor, producer, co-host of the acclaimed “Live with Kelly & Mark” and co-owner of the Molise-based club, alongside Matt Rizzetta, visionary entrepreneur and founder of the group that revived the team.

The session titled “From Regulations to Running with the Wolves” will deliver a narrative that goes well beyond football. In conversation with Adweek, Consuelos and Rizzetta will share how reconnecting with their Italian roots and embracing a bold entrepreneurial vision turned a struggling football club into an international brand with a passionate and ever-growing fan base across Europe and the United States.

Today, Campobasso FC stands as a unique case study: from daily managerial challenges to the creation of a cultural movement, culminating in the ESPN docuseries “Running with the Wolves”, which has projected the club into the heart of American sports programming.

For entrepreneurs and investors, this is proof of how football can become a driver of global branding, a catalyst of emotions, and a strategic positioning tool. Campobasso FC is not merely a team competing in Italy’s Serie C, but a project that bridges sport, culture, and business—presenting itself on the world stage with the ambition to attract new energy and new partnerships.

Campobasso FC is no longer just the story of a team reborn. It is proof that a sports brand, when guided by vision and authenticity, can transform into a global laboratory of cultural and economic innovation. In a world searching for new narratives, the Wolf becomes the symbol of how local roots can generate universal value—uniting fans, enterprises, and capital in a project that speaks the language of the future.

Press Office
Campobasso Football Club